Rasheen is an entrepreneur and visionary leader at the crossroads of brand marketing, immersive technology, wellness, and venture capital.
“I see technology as a canvas for storytelling, a way to bring people closer together and immerse them in worlds they’ve never imagined.”
As co-founder of Perimeter, a cutting-edge agency and venture studio, Rasheen specializes in helping brands push boundaries through innovation, world-class strategy, and creative design. Perimeter’s work is rooted in understanding people—fans, consumers, and communities—and finding ways to create meaningful connections that drive impact.
As co-founder of Realcast, Rasheen pioneers immersive storytelling and gameplay. Realcast develops groundbreaking mixed reality and VR games for platforms like Meta Quest and Apple Vision Pro, merging technology and creativity to create unforgettable experiences.
Rasheen also serves as a Venture Partner at Elefund, a Silicon Valley-based investment firm that supports various industries and stages from fintech to enterprise, seed to scale.
Previously, Rasheen founded Flexpower, a wellness brand focused on pain relief and recovery. Its clean, non-toxic formulations are trusted by professional athletes, Olympians, and active individuals worldwide.
“I’m driven by the opportunity to collaborate with bold thinkers who want to shape the future.”
In addition to starting, advising, and investing in companies, Rasheen has worked with professional athletes his whole career, including projects in Asia, Mexico and Silicon Valley.
Rasheen’s personal journey from South Central Los Angeles to UC Berkeley shaped his entrepreneurial spirit and passion. Whether mentoring emerging talent, coaching youth basketball, or forging partnerships that bridge digital and physical worlds, Rasheen’s work is guided by a belief in the power of creativity and connection to transform industries and lives.
Press
Forbes – NBA Star Giannis Antetokounmpo Has A Secret Weapon For Your Sore Feet
C Magazine – Ultimate Flex
Angeleno Magazine – Flexpower’s Plant-Based Products Will Help You Be More Active
WWD – Flexpower Self-Care Brand Launches Into Luxury Retail
Dallas Magazine – Flexpower Plant Based Pain Relief Products
Aspen Magazine – Step Up Your Wellness Game With Flexpower
The Hollywood Reporter – Secret Weapon For Sore Feet in Cannes And Beyond
Angeleno Modern Luxury– California Wellness Experts Share Their Secret To Optimal Health
Golf Digest – 10 Products To Help You Stay On Track Of Your Fitness Goals
Marie Claire – The 30 Best Beauty Products To Launch In April 2023
Men’s Health – How To Make 2023 Your Best Looking Year
The Purist – Flexpower: Feel Good In A Bottle
Aspen Modern Luxury – Don’t Let Skiing Get In The Way Of Your Apres Ski
Hamptons Magazine– Here’s The Recipe For Feeling Good
Riviera Magazine – What’s Stopping You From Feeling Good?
– Modern Luxury San Diego
San Francisco Magazine – San Francisco’s Top Wellness Gurus Share Their Secrets To Success
Hamptons Magazine– Flexpower Is Changing Pain Relief For Everyone
C Magazine –Body Language
The Purist – Flexpower’s Aspen Takeover Wins Presidents Day Weekend
Aspen Times – Mountain Mayhem Presidents Day Pop-Up
BFA
PRESS ARCHIVE
Black Enterprise Magazine
The Athletic
Yahoo Sports
The Undefeated
CNBC
Fortune Small Business
Sporting News
Yahoo Finance
Sports Business Journal
ESPN
San Francisco Business Times
San Francisco Chronicle
East Bay Express
